"On the ground, in state legislatures and even in Congress, the ASPCA is fighting puppy mill cruelty across the nation and working hard to put the worst of these large commercial breeders out of business.  But we realize that taking on the mills directly is just one facet of the battle, and not the whole war. If we can raise public awareness about the suffering of puppy mill dogs and get people to stop patronizing the stores that sell them, this appalling industry will die—and that's where our new campaign and website No Pet Store Puppies comes in. According to a newly released poll, nearly 80 percent of consumers would not purchase a puppy if they knew he or she came from a puppy mill.  But the poll also revealed that 78 percent of consumers are unaware that most puppies sold in pet stores come from puppy mills.  "The ASPCA's research shows that people know puppy mills are bad, but they don't realize most pet store puppies come from puppy mills," says Matt Bershadker, ASPCA Anti-Cruelty Group Senior Vice President. The goal of No Pet Store Puppies is to highlight the direct connection between puppy mills and the puppies sold in pet stores.  And it's not enough to refuse to buy a dog from a pet store—we're asking you to not give these stores any of your business at all!  By purchasing anything —including food, supplies or toys— from a store that sells puppies, you are supporting a business that, in turn, supports the puppy mill industry. Please visit NoPetStorePuppies.com and take the pledge to not shop for anything at pet stores if they sell puppies.  The fun new site also hosts a blog, great general information about puppy mills and the first in a series of funny videos starring our mascot, Larry the dog.  Check it out today, and use the social media tools on the site to spread the word to friends and family!"